The "TikTok" platform has introduced a new “TikTok Go” function that will allow users to book hotels and tours without leaving the application.
Modern.az reports that the “Mashable” platform has spread information about this.
It was stated that thanks to the new feature, users will be able to book hotels, excursions and various tourist places they see in videos directly on TikTok with a few touches.
According to the company, the TikTok Go function works in cooperation with popular platforms such as Booking.com, Expedia and Viator. For example, immediately after a user watches a TikTok video about a hotel in San Francisco, he can complete a room reservation for that hotel without leaving the application.
TikTok states that millions of people discover new restaurants, hotels and travel destinations on the platform every day. The new function, on the other hand, creates additional opportunities for both users and businesses by directly turning that “moment of inspiration” into a reservation process. Adam Presser, head of TikTok USDS Joint Venture, which manages TikTok's US operations, said that people already make their decisions about where to go, where to stay and what to do on social platforms. TikTok Go, on the other hand, makes this process faster and more convenient.
In recent years, TikTok's move is noteworthy against the background of social media platforms turning into not only entertainment, but also shopping and service ordering platforms. After product sales, the platform is now starting to enter the tourism and travel reservation market.
